Is Social Marketing Experiencing an Identity Crisis?

virtual social networks and identity crisis (with emphasis on identity crisis in iran)

the virtual space of internet social networks is one of the most important devices to exert the influence of globalization. this virtual space creates a vast quantity of information and meaning representations. faced with this space and the profusion of sources, people experience suspension (i.e. confusion and indecision) in shaping their identity. the loss of the concepts of time and place and...

Diversity or Identity Crisis? An Examination of Leading IS Journals

Since its founding in the 1960s, the Information Systems (IS) field has been involved in critical debates about the nature and future of the discipline. Many researchers feel that diversity in IS research is our strength; others fear that too much diversity leads to losing the field’s core identity. Do the scholarly contributions of the IS community reveal either of these two phenomena? In orde...

The Virginia Slims identity crisis: an inside look at tobacco industry marketing to women.

OBJECTIVES Because no prior studies have comprehensively analysed previously secret tobacco industry documents describing marketing female brands, the Virginia Slims brand was studied to explore how Philip Morris and competitors develop and adapt promotional campaigns targeting women. METHODS Analysis of previously secret tobacco industry documents. The majority of the documents used were fro...

Is biogeography emerging from its identity crisis?

Biogeography has had an unusually protracted identity crisis (e.g. Brown & Lomolino, 2000; Donoghue & Moore, 2003), although the discipline took on a relatively ‘modern’ look well over a century ago – the thoroughly ‘modern’ observations of Alfred Russel Wallace have been discussed elsewhere (Funk, 2004), and Joseph Dalton Hooker’s views about floristic histories across lands of the southern he...

Identity Crisis: Who Is a Vascular Surgeon?